Sarah Wood

The brief
Create a series of social posts which heroes the distinctive Hellmann’s branding. The tone of voice and art direction will be used as a blue-print for Hellmann’s calendar posts, globally, going forward.

The solution
A series of simply executed posts leveraging insights about the way people use Hellmann’s mayo, which invite the audience to do a little ‘de-coding’ in order to feel a moment of being in the ‘mayo club’.